How to Compose a Job Posting

A well-written job ad is the first interaction point between your organization and potential candidates. It is the first opportunity for your business to display your values and culture in a manner that is appealing. A well-written job advertisement can attract interest in the position and the company, resulting in more qualified applications and interviews.

Besides describing the job and describing the qualifications such as education, certifications and experience, as well as the preferred qualifications, a good job description should include important details about the hiring process from start to finish. This will ensure that you and the applicant are on the same page about what you expect from them. It can also help avoid ghosting and drop-offs as well as an efficient, fair hiring process for everyone involved.

Use a direct, clear language that is easily understood by all types of audiences. Avoid jargon and cliches which can be confusing or even repel potential applicants. Employ job advertisements to promote your diversity initiatives. Make sure the language used does not exclude any person.

Make sure to mention key advantages and perks when you post your job. If your company offers free lunches, an awesome office with a view or allows flexible hours of work, it is worth including these in your job descriptions, as they may swing a candidate’s favour over an opponent. It’s also a great idea to mention any volunteering opportunities or community involvement that your company is involved in since it is something that a lot of potential employees are looking for when deciding which firm to apply to.

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